Ellen MacArthur Foundation
A high content website for a forward thinking charity.
- Designed at Slipstream
- My role: Graphic Design
The Ellen MacArthur Foundation is an independent charity with the purpose of inspiring people to re-think, re-design and build a sustainable future. With the brand design already complete, we were asked at Slipstream to design and build the charities website.
Epicentre design
From the start we knew this would be a high content website, with new articles published daily. This meant readability was a priority. So before the page layouts were designed, we devoted our full attention to the site typography, developing it in the browser using html and css (as it would be seen by the end user).
Intuitive
Multiple article elements such as image and video blocks, text sources and word definition highlights were developed with the client to make sure the articles were as intuitive for the reader. This also gave the ability for multiple article layout styles to be activated within the content management system, making each article visually interesting whilst remaining consistent.
- View project ellenmacarthurfoundation.org
- Next project: The Ryder Cup